The initiative is sponsored by the German government and commerce and industry, represented by the Federation of German Industries (BDI) and leading corporations.
Jürgen R. Thumann, President of the Federation of German Industries (BDI), heads the “Deutschland – Land der Ideen e.V.” society’s steering committee. The other members of the steering committee are Michael Glos, Federal Minister of Economy and Technology, Dr. Anette Schavan, Federal Minister of Education and Research and Dr. Frank-Walter Steinmeier, Federal Minister of the Foreign Office, as well as Dr. Karl Hans Arnold of the Federal Association of German Newspaper Publishers, Dr. Wulf H. Bernotat, head of the initiative’s advisory board, Dr. Tessen von Heydebreck, Chairman of the board Deutsche Bank Foundation.
Dr. Peter Biesenbach serves as chairman of the society.
“Deutschland – Land der Ideen e.V.” puts the initiative on a broad and solid footing and gives companies and public institutions a wide range of options for becoming actively involved in this public-private partnership project. Dr. Peter Biesenbach serves as chairman of the society.
Marketing für Deutschland GmbH is in charge of implementing communication measures and numerous projects. Its managing director is Mike de Vries.
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Advisory Board chaired by Dr. Wulf H. Bernotat provides consultation to the initiative.